As the oldest son of Trollbeads founders Lise and Peter Aagaard, Robin grew up with the brand throughout his life and even helped establish the Princeton, New Jersey office he’s set to take over. On his agenda is to re-infuse some of the brand’s Danish heritage into the North America office.

Founded in 1976 Copenhagen, various members the Aagaard family worked to create fashionable silver beads, each featuring six faces. Since then, the family has expanded the brand with innovations like the introduction of glass beads.

Robin is no stranger to the North American market, either—he played a key role in establishing Trollbeads United States in its inception in 2011.


Robin has attended many Trollbeads at the Beach festivals and has provided great insight in his presentations on the future of Trollbeads. 

Robin Aagaard, US CEO of Trollbeads

​​We were so excited when Lise Aagaard, the founder of Trollbeads attended our Trollbeads at the Beach Festival in October 2016!  Lise has designed countless glass beads for the Trollbeads line.  She did a fabulous presentation on Unique Glass Trollbeads at the main event on Saturday and took photos & mingled with guests at the Lewes Presbyterian Church.  Collectors had a great time meeting Lise in person and we hope that she will be able to visit again in the future!


From Lise "Being from a family of jewelers, I have had the lifelong privilege of being immersed in a constant learning environment of art, form, and material. Always facing the possibilities and boundaries of innovation from a professional point-of-view. I can honestly say that I am inspired by anything and everything. Diversity ignites my curiosity in life as well as in the worlds of metal, precious stones, pearls, amber, and glass. I am deeply grateful for having had the opportunity to touch people from all over the world through my work."

Gail Crosman Moore,

Trollbeads Designer

Trollbeads At The Beach Festival

We are delighted to have Kim Walhberg attending our Trollbeads at the Beach Festival!  She worked as a representative for Trollbeads for 10 years!  She has had the pleasure of going to Copenhagen and working with the Aagaard family, as well as many of our favorite designers.  Her favorite thing about Trollbeads is that she can create a piece of jewelry that is deeply personal and is of heirloom quality. Furthermore, she loves that each piece of jewelry is like a snowflake, 
no two are alike.  She especially loves working with a new collector and helping them create their first piece of Trollbeads jewelry. ​​

​Lise Aagaard, Trollbeads Founder

Kim Wahlberg

Gail Crosman Moore, Trollbeads’ US Designer, is an award winning multi-disciplinary artist that brings many years of arts education, both as teacher and student. Her B.F.A. from Mass College of Art was in the Art Education discipline, which is to say she was able to pursue any/all media.

Intrigued and stimulated by so many things to include; surface, form, color and texture that can be readily interpreted through a myriad of materials paired with a lifelong obsession with the ‘Pod Form’ work together as inspiration and a recipe for a ‘job’ never completed. From concept to execution to trade shows and classrooms, the artist and teacher lie at the core.Gail Crosman Moore’s work has been recognized and awarded through publication in many trade magazines, including: Ornament, Beadwork, Bead and Button, Lamagga, and in several books on various subjects, including her work in Felt, Glass, Metal and Paper. Gail has won awards that include Saul Bell, 2009, an A.R.T. Grant and invitations to teach abroad which include trips to Japan, Switzerland, Netherlands, Denmark, Canada and Great Britain.

Patrizia Christensen, CEO

We were so honoroed to have the World-Wide CEO of Trollbeads, Patrizia Venturelli Christensen, attend our Trollbeads at the Beach Fall 2018 Festival.  She gave a lovely presentation during her time at the festival and got to speak with many of the avid Trollbeads collections.  She has a Degree in Sociology and a Ph.D. degree in Sociology and Social Research from the University of Trento, Italy. Patrizia Venturelli Christensen also holds a degree as Executive Master in Business Administration.
During her Ph.D. studies, she spent part of her time doing research in Denmark. After that, she decided to move to Denmark and when she was offered a job as an Assistant Research Professor at the Aarhus Business School.
Later, she started working for the world-famous Danish company LEGO as a Director responsible for applied research in consumer trends in connection with Concept Product Development.

A few years later she established her own company, the Venturelli Consulting, specializing in innovation and business development. The client roster counted some of the most prominent Danish companies.

Nicholas stefansen,

Former Trollbeads WHSe Director

After some time as an entrepreneur, Patrizia Venturelli Christensen was appointed Director of Innovation for the Danish National Federation of Textiles and Fashion. Therefore, she moved to Copenhagen.

Her next Copenhagen-based job was a position as Marketing Director and later Commercial Director for the world’s largest fur auction house, Kopenhagen Fur. She was responsible for the development of global marketing and innovation strategies. Later she was appointed CEO of Oh! By Kopenhagen Fur, a ready-made fur accessories brand owned by Kopenhagen Fur.  

In 2013 Patrizia Venturelli was elected one of the top 50 Leadership Talents in Denmark. Thanks to her civil commitment in the Italian community in Denmark, she is a Knight of the Star of Italy.

Following her passion for entrepreneurship and business development, she is involved in various projects supporting young entrepreneurs. She founded a network for entrepreneurs in the lifestyle sector is "Mentor" at Formland, one of the most important designs fair in Denmark.

Beginning of 2017, she was appointed CEO of Trollbeads. Her great entrepreneurial skills, her twenty years’ of experience in the lifestyle and luxury sectors in addition to her leadership skills will infuse new energy into Trollbeads.

Having been with Trollbeads for several years, Nicholas is a passionate expert who enjoys a good conversation with any Trollbeads customer.  He used to work at the global head office in Denmark before taking the position at the US subsidiary in Princeton in 2013.

"Trollbeads is truly a part of my own identity, and to me there are few greater feelings in this world than the one I get when I experience first-hand how meaningful our jewelry is to so many people across the globe."

Nicholas has attended many past Trollbeads at the Beach festivals in which he has helped customers find their perfect beads as well as taught them about the many designs of the fantasy necklace!